SEO不僅能夠幫助企業(yè)營(yíng)銷，還能有效提高企業(yè)知名度，降低企業(yè)廣告開(kāi)銷等其他方面的作用。SEO就是搜索引擎優(yōu)化的英文簡(jiǎn)稱，全稱為“Search Engine Optimization”。其主要左右就是提高企業(yè)所從事的業(yè)務(wù)，在搜索引擎中的曝光度，從而達(dá)到讓潛在客戶瀏覽自己的網(wǎng)站和業(yè)務(wù)，最終轉(zhuǎn)換成為實(shí)際客戶這個(gè)目的。
SEO marketing to help companies, but also effectively enhance their visibility and reduce the role of corporate advertising spending and other areas. SEO is the abbreviation of search engine optimization, called "Search Engine Optimization". The main left and right is to improve enterprise engaged in the business, visibility in the search engines, so as to achieve potential customers browsing your site and business, and ultimately converted into actual customers for this purpose.
SEO目前受到各大知名互聯(lián)網(wǎng)公司的熱捧，像京東、當(dāng)當(dāng)、美團(tuán)等大型知名電商網(wǎng)站每年不惜耗資數(shù)百萬(wàn)元雇傭?qū)Ｂ歋EO團(tuán)隊(duì)在做搜索引擎優(yōu)化方面的工作。下面來(lái)為大家解析為什么SEO能夠幫助企業(yè)營(yíng)銷、提升知名度、降低廣告花費(fèi)。
SEO is currently subject to various well-known Internet companies touted as Jingdong, Dangdang, the US group's Web site and other large well-known electricity at a cost of millions of dollars annually to hire dedicated SEO team is doing the work of search engine optimization. The following analysis for everyone Why SEO to help corporate marketing, to enhance visibility and reduce advertising costs.
企業(yè)進(jìn)行SEO的好處：
Enterprise SEO benefits:
如果沒(méi)有好處，那么眾多電商和第三方網(wǎng)站站長(zhǎng)自然不會(huì)這么熱衷于用SEO做為自己企業(yè)/網(wǎng)站的主要推廣手段，企業(yè)進(jìn)行SEO有如下好處：
If there is no benefit, then the number of third-party electricity providers and webmasters will naturally not be so keen to use SEO as a primary means of promoting their own business / website, SEO companies have the following benefits:
一、目標(biāo)客戶定位準(zhǔn)確
First, the target customers accurately
這一點(diǎn)不難理解，人們?yōu)槭裁匆盟阉饕妫且驗(yàn)閹е康娜ふ掖鸢?。這種答案可以是直接輸入“XXX”(關(guān)鍵詞)，也可以是“XXX好嗎?”、“XXX哪便宜”等短語(yǔ)。我們將前者稱為目標(biāo)關(guān)鍵詞，將后者短語(yǔ)稱為長(zhǎng)尾關(guān)鍵詞。
This is not difficult to understand why people use search engines, because with a purpose to find the answer. This answer can be entered directly "XXX" (keyword), it can be "XXX okay?", "XXX which cheap" and other phrases. We called the former target keywords, the latter phrase is called long tail keywords.
正因?yàn)槭菐е康娜で蟠鸢?，所以用戶本身就帶著這樣的需求。我們知道，廣告之所以不受好評(píng)，是因?yàn)橛^看廣告的人絕大部分沒(méi)有需求。但與之相反，如果我們剛好要買(mǎi)某件物品，然后就發(fā)現(xiàn)了與其相關(guān)的廣告，那么我們對(duì)這個(gè)廣告的關(guān)注度則會(huì)大大提高。所以，第一點(diǎn)，搜索引擎能夠給企業(yè)網(wǎng)站帶來(lái)有實(shí)際需求的潛在用戶。
Because it is with a purpose to seek the answer, so the user itself with such a demand. We know that the ad is not rated, because the vast majority of people watching your ad is no demand. But the contrary, if we just want to buy an item, and then discovered the ads associated with, then we concern on this ad will be greatly improved. So, the first point, the search engine is able to bring potential corporate website users actual needs.
二、借勢(shì)搜索引擎知名度
Second, an occasion to search engine visibility
這一點(diǎn)也不難理解。我們知道全國(guó)有7億網(wǎng)民，全球有22億網(wǎng)民。而這些網(wǎng)民在查找某一問(wèn)題的時(shí)候，只能去利用搜索引擎獲取相關(guān)信息。這一龐大的用戶基礎(chǔ)，是無(wú)論傳統(tǒng)電視媒體，還是報(bào)紙雜志，都無(wú)法媲美的。
This is not difficult to understand. We know that there are 700 million Internet users, 22 million Internet users worldwide. These Internet users locate a problem, only to use search engines for information. This large user base, whether it is the traditional TV media, newspapers or magazines, are not comparable.
我們?cè)谥袊?guó)有百度，在國(guó)外有谷歌、雅虎等。這些品牌的知名度就相當(dāng)于CCTV、紐約時(shí)報(bào)。與之不同的是，百度等搜索引擎已經(jīng)成為網(wǎng)民生活中必不可少的一項(xiàng)工具。那么，第二點(diǎn)，利用搜索引擎的知名度和龐大的用戶基礎(chǔ)做為平臺(tái)開(kāi)展的營(yíng)銷，效果和受眾群體要遠(yuǎn)遠(yuǎn)超過(guò)任何平面媒體。
We have Baidu in China, foreign Google, Yahoo and so on. The brand awareness is equivalent to CCTV, the New York Times. The difference is, Baidu and other search engines have become Internet users live without a tool. Then, the second point, the use of a large user base and popularity of search engines as a marketing platform to carry out, effectiveness and audience far more than any print media.
三、節(jié)約企業(yè)廣告及推廣成本
Third, saving companies the cost of advertising and promotion
傳統(tǒng)平面媒體、百度競(jìng)價(jià)、谷歌關(guān)鍵詞推廣等的廣告價(jià)格，一直居高不下。而做為搜索結(jié)果的展示，在可接受度上，又遠(yuǎn)遠(yuǎn)超過(guò)了純廣告形式的展示。當(dāng)然，百度競(jìng)價(jià)和谷歌關(guān)鍵詞推廣(統(tǒng)稱為搜索引擎營(yíng)銷SEM)也有其優(yōu)勢(shì)所在。但僅僅從成本上而言，SEO巨大的優(yōu)勢(shì)是其他任何一種營(yíng)銷方式都無(wú)法比擬的。
Traditional print media, Baidu auction, Google keyword promotion, advertising prices have been high. And as the search results to show on the acceptability, but also far more than the pure forms of advertising impressions. Of course, Baidu and Google keyword bid promotion (collectively referred to as search engine marketing SEM) also has its advantages. But only in terms of the cost, SEO is a huge advantage to any one of the other marketing methods can not be compared.
SEO的優(yōu)勢(shì)在于，企業(yè)僅僅只需優(yōu)化與企業(yè)自身業(yè)務(wù)/所銷售商品/所提供服務(wù)相關(guān)的目標(biāo)關(guān)鍵詞或長(zhǎng)尾關(guān)鍵詞即可。無(wú)需去優(yōu)化企業(yè)名稱即可提高企業(yè)知名度。但按照目前SEO行業(yè)的報(bào)價(jià)行情來(lái)說(shuō)，一個(gè)競(jìng)爭(zhēng)度不高的關(guān)鍵詞也需幾百上千元才可以優(yōu)化至百度首頁(yè)，幾千元才可以穩(wěn)穩(wěn)占據(jù)在前三名。
SEO advantage is that companies only need to optimize their business and enterprise / services related to the sale of long tail keywords to target keywords or goods / provided. Without the need to optimize the business name to enhance their visibility. But according to current SEO industry, price quotes, it is not a high degree of competition keywords also need several hundred thousand dollars can only be optimized to the Baidu home page, a few thousand dollars can firmly occupy the top three.
百推寶防惡意點(diǎn)擊專家透露，中小企業(yè)競(jìng)爭(zhēng)激烈，關(guān)鍵詞價(jià)格虛 高，很多中小企業(yè)為了提高自身品牌曝光量，通過(guò)軟件或人工等渠道，大量點(diǎn)擊、惡意消 費(fèi)對(duì)手廣告。權(quán)威報(bào)告顯示，中小企業(yè)競(jìng)價(jià)廣告被同行惡意點(diǎn)擊達(dá)到了70%以上。為了防止競(jìng)爭(zhēng)對(duì)手惡意點(diǎn)擊，解決“推廣難”“推廣貴”的問(wèn)題，百推寶建立了一套高效 防惡意點(diǎn)擊、智能競(jìng)價(jià)管家式服務(wù)系統(tǒng)。通過(guò)7*24小時(shí)的不斷防止惡意點(diǎn)擊、智能競(jìng)價(jià)排名、監(jiān)控網(wǎng)站故障、監(jiān)控網(wǎng)站流量，解決“推廣成本越來(lái)越高，效果越來(lái)越差”的問(wèn)題，可使獲客成本降低30%以上，讓你花最少的錢(qián)，做最有效的推廣。
Click on one hundred push Po anti-malware experts said, SMEs competition, false keyword prices high, many small and medium enterprises in order to increase their brand exposure through software or artificial channels such large number of clicks, malicious opponents consumer advertising. Authoritative report shows that SMEs are peer malicious clicks auction ads reached 70%. In order to prevent competitors malicious clicks, solve the "difficult to promote," "to promote your" problem, one hundred push Bao set up a highly efficient anti-malicious clicks, intelligent bid butler service system. By 7 * 24 hours of continuous prevent malicious clicks, smart PPC, fault monitoring sites, monitor site traffic, to solve the "higher and higher promotion costs, the effect is getting worse," the problem, the customer can reduce the eligible costs by more than 30% and let you spend the least money to do the most effective promotion.
濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開(kāi)發(fā)和網(wǎng)站應(yīng)用服務(wù)的高科技公司,主要業(yè)務(wù)濟(jì)南網(wǎng)站建設(shè)、濟(jì)南網(wǎng)站優(yōu)化、濟(jì)南網(wǎng)絡(luò)推廣、濟(jì)南微信營(yíng)銷、濟(jì)南微網(wǎng)建設(shè)、濟(jì)南400電話、濟(jì)南企業(yè)彩鈴、濟(jì)南掛機(jī)短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟(jì)南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進(jìn)中國(guó)企業(yè)信 息化和電子商務(wù)的發(fā)展進(jìn)程，不遺余力的幫助企業(yè)加快電子商務(wù)的步伐，專注于中國(guó)企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競(jìng)爭(zhēng)力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來(lái)咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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