部分企業(yè)網站網絡營銷效果不明顯并不是網絡營銷技巧不夠或者推廣功夫不到家，根源是網站內容長時間不更新。企業(yè)網站內容及時更新看起來似乎是簡單易行的事，但仔細分析就會發(fā)現(xiàn)，企業(yè)網站內容及時更新需要有專門的技術人員、有專門的文案撰寫人員、有值得向用戶推介的素材等，而相當部分企業(yè)不完全具備這些因素，致使其網站內容長時間不更新，成為“死水”網站，喪失了網絡營銷功能。因此，企業(yè)應安排專人負責文案撰寫和網站更新工作，吸引到長期用戶，從而逐漸建立起用戶對企業(yè)品牌的忠誠度。
Part of the network marketing network marketing is not obvious, and not the network marketing skills are not enough or promotion efforts are not home, the root cause is the site's content is not updated for a long time. Enterprise website content update seems to be a simple thing, but careful analysis will find, enterprise website content update requires specialized technical personnel, have special copywriters, worthy of promotion to the user of material, and a considerable part of the enterprise do not fully meet these factors, resulting in the website content for a long time not update, became the site of "dead", loss of function of network marketing. Therefore, enterprises should be responsible for writing and web site update work, to attract long-term users, so as to gradually establish the customer's loyalty to corporate brand.
主要注意以下五個方面：
Mainly pay attention to the following five aspects:
(1)用戶往往依靠網站導航判斷能否滿足他們的需要。因此，網站導航需要具備簡單清晰一致有效的忒單，增強企業(yè)網站的層次感和清晰感，從而贏得消費者的信任。
(1) users can often rely on the site navigation to determine whether they can meet the needs of. Therefore, navigation website need with simple, clear and consistent and effective te of single, enhanced enterprise website the sense of hierarchy and clear sense, to win consumers trust.
(2)企業(yè)網站是為了宣傳企業(yè)的，因此，為了讓更多消費者發(fā)現(xiàn)、瀏覽甚至長期瀏覽公司的網站，就必須以網絡營銷為導向，讓主流搜索引擎抓取本企業(yè)網站的更多的頁面，在搜索結果中表現(xiàn)得更好。
(2) enterprise web site is to promote the enterprise, so, in order to let more consumers find, browse and even long-term view of the company's website, it must be based on the network marketing as a guide, so that the mainstream search engines to grab more pages of the enterprise web site, in search results show better.
(3)在滿足用戶的信息需求的前提下，企業(yè)網站應力求做到簡潔，便于用戶使用，一些便民服務諸如天氣預報、票務查詢等功能最好不要出現(xiàn)在企業(yè)網站上，更不能把企業(yè)網站做成像游戲網站一樣花哨。
(3) in meeting the needs of the user's information premise, the enterprise web site should strive to be concise, easy to use, some convenience services such as weather forecasts, ticketing and other functions are best not to appear on the enterprise web site, but also can not be the same as the website of the enterprise imaging games.
(4)企業(yè)網站設計側重于簡單、美觀，給用戶留下良好的第一印象。
(4) the design of enterprise web site focused on simple, beautiful, to give users a good first impression.
(5)在信息表現(xiàn)形式上，以文字為主，圖片為輔。即使是使用圖片，也要用圖形處理工具把圖片的大小處理到一定標準，這樣網頁下載速度快，節(jié)省用戶的時間。
(5) in the form of information expression, the text is the main and the image is a supplement. Even if it is to use the picture, it is also used to deal with the graphics tools to the size of the picture to a certain standard, so that the web page download speed, save the user's time.
濟南嘉晟網絡科技有限公司，是一家專注于高端網站建設、網絡推廣、微信營銷、微網建設、400電話、掛機短信和品牌傳播的網絡服務機構。多年的磨練，使我們在創(chuàng)意設計、營銷推廣到技術研發(fā)擁有了豐富經驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質量設計和最新技術，為您打造有價值的創(chuàng)意設計體驗。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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