品牌建設前期，最主要的任務就是被廣泛記住。因此容易記住的域名有利于品牌建設。如二字母、三字母、單拼、雙拼等等（其實這個不用多說，看域名價格就知道了）。同時，域名跟品牌都得跟網(wǎng)站內(nèi)容相符，如游戲網(wǎng)站大多喜歡用游（you）、玩（wan）之類的域名，淘寶網(wǎng)帶動了tao系列的風潮，tao也成為很多電子商務網(wǎng)站的首選。
Brand building, the most important task is to be widely remembered. So easy to remember the domain name is conducive to brand building. Two letters, three letters, such as single, double spell and so on (in fact, this goes without saying, look at the domain price to know). At the same time, the domain name and brand are consistent with the content of the site, such as gaming sites are mostly like to use you (WAN), and the like, Taobao driven by the wave of Tao series, Tao has become the first choice for many e-commerce sites.
從后綴來說，首選還是com。com域名使用得最多，最廣為人知，提到域名，很多人的第一印象很可能就是com。com域名全世界通用，有利于網(wǎng)站的長遠發(fā)展。cn域名有一段時間也炒得很開，也有利于塑造中國品牌，但拋開民族情感，個人覺得cn還是比不上com。
From the suffix, the preferred or com. COM domain name is used most, the most widely known, the name of the domain name, many people's first impression is likely to be com. COM domain name is universal, is conducive to the long-term development of the site. Cn domain name has a period of time also speculation is very open, but also conducive to shaping the Chinese brand, but put aside national feelings, personal think CN or com.
數(shù)字域名容易記住，一段時期以來也被炒得很火，但個人認為，數(shù)字域名其實不利于品牌建設。就算有諧音，數(shù)字能給的也就是那幾個意義，什么5代表“我”、1代表“要”、8代表“發(fā)”等。大多使用數(shù)字域名的網(wǎng)站，不是域名與網(wǎng)站品牌意義不同，就是僅有那幾個意義在換來換去。單純數(shù)字域名甚至比不上數(shù)字拼音混搭的域名。不過有些網(wǎng)站的品牌在數(shù)字基礎上再加上中文意義，以這樣的方式來補救還是挺不錯的，如58同城。
Digital domain name is easy to remember, since a period of time has been very fire, but personally believe that the digital domain name is actually not conducive to brand building. Even if the homophonic numbers give the is the meaning, what 5 represents "I", 1 "to", 8 "fat". Most of the use of digital domain name of the website, not domain name and website brand meaning is different, is only the significance in exchange. Pure digital domain is even less than the digital Pinyin mix of domain name. However, some of the sites of the brand on the basis of the number and the Chinese meaning, in such a way to remedy is quite good, such as 58 city.
拼音域名最好。不要弄一個像sina、sohu那樣，既像拼音又像英文的域名了，現(xiàn)在不同以前。搜狗（sogou）的很多流量都被導到一個寵物類網(wǎng)站（sougou）去了。畢竟，用戶知道一個品牌是從它的讀音開始的，最先想到的就是用拼音打出來。
Pinyin domain name best. Don't get a name like Sina, Sohu, both Pinyin and English, and now different. (Sogou) of a lot of traffic are guided to a pet website (sougou) to go. After all, users know that a brand is from the beginning of its pronunciation, the first thought is to use pinyin to fight.
最后，不得不提一下域名保護。網(wǎng)站品牌一旦建立，其相似域名就容易被搶注，導致自身流量被盜。除了不同后綴、多一個字母少一個字母、相似字母等這些容易被輸錯的情況，有一些拼音字母跟數(shù)字長得很像，如“l”跟數(shù)字“1”、“o”跟數(shù)字“0”，這些也有可能成為投機者熱衷的typo。當然如果你的品牌慷慨到不需要這些typo流量就無所謂啦。
Finally, I have to mention the domain name protection. The website brand once established, the similar name is easy to be registered, leading to their own traffic stolen. In addition to different suffix, a letter, a letter, similar letters and so on these are easy to lose the wrong situation, there are a number of phonetic letters with the number is very much like, such as "L" with the number "1", "O" with the number "0", which also may become a keen typo. Of course, if your brand is generous to do not need these typo traffic will not matter.
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